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The Exinda Global Partner Program

At Exinda, we recognize that our partners are critical to our success and to the success of our customers. Our skilled partners work on the front lines, implementing and supporting Exinda products and solutions at client sites worldwide. The Exinda Global Partner Program is designed to drive sales opportunities, increase partner profitability and deliver high customer satisfaction. Success is achieved through a shared commitment to innovative technology, quality products, exceptional support and ease of deployment.

From deal registration and market development funds to technical training and accreditation, the Exinda partner program delivers the tools and resources our partners need to deliver the best solutions to customers and grow their sales.

Benefits of Partnering with Exinda

Exinda is committed to working with our partners to drive our mutual success. To that end, we have structured the various components* of our global partner program to build momentum in our partners’ sales and marketing activities, while providing the tools, resources and expertise required for quick implementation and overall customer satisfaction.

Sales Leads
Exinda invests heavily in lead generation programs at a global level. All leads are then qualified by our team of Business Development Representatives. Once opportunities are identified, the deals are passed to our partner network. Exinda’s local sales team including the Territory Director and Systems Engineer will support the partner throughout the sale and implementation.

Deal Registration
Deals can be quickly and easily registered online at www.exinda.com. Deal registration must be completed at least 15 days prior to the deal closing and will expire at day 75 unless an extension is granted by the Exinda Channel Manager. Registered and closed deals receive healthy margin uplift.

Market Development Funds (MDF)
Each territory Channel Manager holds MDF budget that is available on a per-request basis. There is no minimum revenue generation required. We are eager to work with you to grow your local market.

Partner Portal Access
The Exinda partner portal is accessible from the Exinda web site. Partners will receive unique login credentials for all staff. The portal serves as a one-stop resource for marketing collateral, technical documentation, deal registration and more.

Low-Touch Maintenance Renewals
Exinda’s Regional Business Development Representatives contact partners quarterly with a list of their customers that have upcoming support renewals. Working with the BDR, partners can decide the most effective way to renew these contracts. The BDR can facilitate the renewal from start to finish or, if preferred, will pass-off the renewal for the partner to manage.

Pre-Release Product Briefings
Exinda will pre-brief our Gold and Platinum partners by webinar prior to all significant product releases. These sessions will include a full overview of new features and functionality followed by a Q&A session.

Regional Marketing Activities
Exinda participates in a number of lead generating regional marketing activities and programs and regularly extends involvement to our partners.

Computer-based Training
Exinda makes sales and technical training accessible and easy with our self-paced e-Learning program. Ramp up your sales team quickly with this one-module program that will equip the team with all of the information needed to identify opportunities, grow and close deals.

A longer and more extensive session, the Exinda e-Learning technical program will equip your technical staff with everything they need to support the sale and implementation of Exinda solutions. Students earn Exinda Certified Network Associate (ECNA) accreditation upon successful completion of the course material.

For more information, contact your local Exinda Representative.

The Exinda Partner Program currently has two levels of participation – Gold and Platinum.

Gold Partner
Gold Partnership is designed for partners that have a number of disciplines and who regularly identify opportunities for Exinda products. Exinda works regionally with our Gold Partners to assist them in their marketing, sales, and implementation efforts. Gold Partners are eligible for market development funds (MDF), deal registration, qualified sales leads and a training program resulting in Exinda technical accreditation.

Platinum Partner
Platinum Partnership is available to VARs who have already demonstrated their commitment to Exinda as a Gold partner and are ready to take their partnership to a new level of profitability. The benefits of attaining Platinum partnership are similar to Gold partnership, but with more generous margins, sales, a higher degree of marketing and technical assistance and joint business planning.

Gold and Platinum Partnership Benefits